Strategic planning identifies where the organization wants to be at some point in the future and how it is going to get there. A strategic plan for business purposes is a set of clearly defined, long term goals created by setting objectives and priorities. This planning process is the continual attention to current changes in the organization and its external environment, and how this affects the future of the organization. The overall goal of a strategic plan is to transition static goals into clearly defined and easily digestible objectives through strategy.
In strategising a plan three main things a company should consider are: the company’s purpose (the mission), what they want the company to achieve (the vision), and finally the steps it takes to get there. The mission should clearly express the general embodiment of the organization and strive to answer who you are and why you do what you do and the vision should share the direction of the organization. Creating a mission and vision puts guide rails in place for your organization.
A strategic plan shows that you are taking a look around at what’s going on outside the organization and how it might affect the organization and identifying opportunities and threats. You need to use that analysis to develop a roadmap showing your aligned strategic priorities and supporting initiatives. Lay out your action plan, showing each strategic priority, the supporting strategies, the initiatives that enable the supporting strategies and the key measures. Make sure to detail the action steps necessary to execute and track progress.
Strategic planning creates structure and sustainability within an organization. Without following a strategic planning process, you risk not doing the right things to support the priorities of the organization. Speaking with a counselor may help provide focus and direction facilitating the company in developing a strategic plan that is successful.
Please call us today at 817-484-0212 to speak with us about our strategic plan development services.